Channel Services
MSP/Reseller - End User
Campaign Example
Chorus
www.chorus.co
End User – Appointment Setting
The aim was to engage with end user organisations and create new business opportunities directly with organisations for the Chorus Sales Team.
Chorus wanted Aptitude to focus on their SOC (Security Operations Centre) and providing an external service to help with Sec Ops.
There were 3 x Lead Outcome types: BANT, SQL, MQL. The priority was to generate BANT and SQL’s for immediate requirements but to also keep MQL’s for future marketing campaigns and long term opportunities.
The process included, identifying who the correct decision maker was, understand what they have in place and which products/solutions they currently use and if they were interested in looking at the Chorus Solution.
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If interested, then Aptitude booked a Zoom/Webex call for a Chorus Rep so they could complete an initial discovery call and talk through the Chorus offering and how it might fit.
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Part of the process was to send the initial calendar invite, ensure it is accepted, re confirm the meeting prior to it being held and if a reschedule was required then Aptitude would manage the whole process, this meant that the Chorus sales Team only had to worry about holding the meetings and completing the sales process.
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Conversion Rates
The Campaign consisted of 20 x Agent Days, Aptitude worked through circa 500/600 Companies and generated the following:
BANT x 2
SQL x 5
MQL x 11
Total – x 18
Campaign Example
Observer Solutions
www.observer.solutions
End User – Appointment Setting – Vendor Specific
Observer Solutions work very closely with Redsift – www.redsift.com and gained access to some MDF (Market Development Funds) from Redsift.
Therefore the aim was to carry out an Appointment Setting Campaign in to end user organisations based upon and promoting the Redsift product range and solutions.
The Redsift Solution is based around Domain Security, so the aim was to understand whether the organisation had embarked on their DMARC Journey and see how Redsift/Observer could help them with this.
The process included, identifying who the correct decision maker was, understand what they have in place and which products/solutions they currently use and if Redsift can help with their Domain Security.
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If interested, then Aptitude booked a Zoom/Webex call for an Observer Rep so they could complete an initial discovery call and talk through the Redsift offering and how it might fit.
Part of the process was to send the initial calendar invite, ensure it is accepted, re confirm the meeting prior to it being held and if a reschedule was required then Aptitude would manage the whole process, this meant that the Observer sales Team only had to worry about holding the meetings and completing the sales process.
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Conversion Rates
The Campaign consisted of 20 x Agent Days, Aptitude worked through circa 500/600 Companies and generated 6 x Appointments.
